Levi's Unveils Nostalgic Collection in Collaboration With LEGO
Featuring a customizable patch on the jackets, hoodies, jeans and more.
Levi’s has teamed up with LEGO for the first time ever and is set to release a selection of garments this fall. The collection features a variety of outerwear pieces for men and women, along with the very first flexible LEGO baseplate.
“This is such a fun collaboration celebrating self-expression, creativity and nostalgia,” said Karyn Hillman, Chief Product Officer for Levi Strauss & Co., in a press release. “It’s Levi’s and the LEGO Group coming together to co-create something really special and new, but undeniably familiar. With the customizable baseplates, Levi’s is now literally a new blank canvas for LEGO play.”
Customers can customize their own designs using LEGO DOTS, which are mosaic-like tiles that snap onto the baseplates. The exclusive baseplate can be found on the vintage stonewash Levi’s Trucker Jacket, Dad Crop Trucker Jacket, 501 ’93 Straight Jeans, as well as a lineup of hoodies, crewneck sweatshirts and accessories. Additionally, the customized offerings will come with a Levi’s and LEGO branded bag that boasts 110 LEGO DOTS. Tees have also been added to the line that feature unique-branded graphics.
Take a look at what to expect in the gallery above. The LEGO x Levi’s collection will be available on Levi’s website and app, as well as select stores on October 1.
