Fashion

Vetements Calls Out Balenciaga for Copying T-Shirt Design

Both tees are by Demna Gvasalia.

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Vetements Calls Out Balenciaga for Copying T-Shirt Design

Both tees are by Demna Gvasalia.

After launching one of the most influential fashion labels of the mid to late 2010s, Demna Gvasalia departed Vetements last year to focus on his work at Balenciaga. After about a year, the cult brand has called out the Parisian house for plagiarizing its designs.

Taking to Instagram, Vetements shared a side-by-side image of two black tees. “WTF,” the caption reads, with a short-sleeved T-shirt complete with “HELLO CAPITALISM” branding on the left chest. Just below, a long-sleeved iteration features a strikingly similar print reading “HELLO Demna.” The Vetements design is from the label’s Spring/Summer 2020 runway that took place at a McDonald’s store on Champs-Élysées.

While the two garments are close to identical, followers have been quick to point out that they were both created by Demna himself: “You do share the same creative director Demna Gvasalia so I guess it’s not necessarily ‘stealing’ a design if it was the same person making them both, but yeah, still bad,” a comment reads.

Balenciaga has yet to comment on the post. You can head over to Vetements’ Instagram to see how fashion followers’ reactions.

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