After launching one of the most influential fashion labels of the mid to late 2010s, Demna Gvasalia departed Vetements last year to focus on his work at Balenciaga. After about a year, the cult brand has called out the Parisian house for plagiarizing its designs.
Taking to Instagram, Vetements shared a side-by-side image of two black tees. “WTF,” the caption reads, with a short-sleeved T-shirt complete with “HELLO CAPITALISM” branding on the left chest. Just below, a long-sleeved iteration features a strikingly similar print reading “HELLO Demna.” The Vetements design is from the label’s Spring/Summer 2020 runway that took place at a McDonald’s store on Champs-Élysées.
While the two garments are close to identical, followers have been quick to point out that they were both created by Demna himself: “You do share the same creative director Demna Gvasalia so I guess it’s not necessarily ‘stealing’ a design if it was the same person making them both, but yeah, still bad,” a comment reads.
Balenciaga has yet to comment on the post. You can head over to Vetements’ Instagram to see how fashion followers’ reactions.