Jimmy Choo Taps Eric Haze and Poggy to Design Unisex Capsule and BE@RBRICKs
A collection inspired by the ’80s.
Jimmy Choo‘s creative director Sandra Choi has teamed up with two artists — New York-based designer Eric Haze and Japanese fashion guru Poggy – to create a unisex capsule of apparel and footwear. In addition to the collection, the partnership features co-branded BE@RBRICK figures.
The project touches on Choi and Poggy’s love for the underground music and art scenes of the ’80s. Curated by the Japanese creative, the range marries Haze’s urban style with Jimmy Choo’s jackets, suits, handbags, heels, sneakers and more. “I’m really excited about this collaboration because the three parts really balance out. The essence of it is perfect,” Choi spoke of the collaboration, while Haze added: “Sandra saw things in my work that I may not have originally seen myself.” Poggy additionally commented: “Once the 1980s was in my mind, it was easy for me to think about Eric. Because of his involvement in the music scene, both art and music, and hip-hop culture.”
On top of the fashion items, the trio has tapped Medicom Toy for iridescent BE@RBRICK figures. Each piece is adorned with Haze’s fragmented star sign. The collaboration arrives in two limited-edition sets of the 100% and 400%, and the 1000%.
Take a closer look at the range above and below. The JIMMY CHOO / ERIC HAZE CURATED BY POGGY collection is now available at Jimmy Choo’s stores. The BE@RBRICK collaboration will officially launch on October 16.
Jimmy Choo
Jimmy Choo
Jimmy Choo
Jimmy Choo
Jimmy Choo
