Footwear

Nike's "Valentine's Day" Air Force 1 Sees Spike in Resale Prices, Thanks to G-Dragon

After the K-pop star took to Instagram to show off his newest kicks.

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55,942 Hypes

Nike's "Valentine's Day" Air Force 1 Sees Spike in Resale Prices, Thanks to G-Dragon

After the K-pop star took to Instagram to show off his newest kicks.

Celebrating Valentine’s Day, Nike released a love-filled take on its Air Force 1 ‘07 silhouette. Upon the drop, the kicks saw a sharp increase in resale prices, thanks to K-pop star G-Dragon.

Known for his highly-coveted partnership with the Swoosh brand, the musician took to Instagram to share his newest pair of sneakers. “#HVD2021,” the celebrity shared a post with three close-up images of the “Valentine’s Day” AF1, which boasts heart-shaped perforations on the toe box and hidden details on the tongue.

Originally retailing for ₩169,000 KRW (approximately $154 USD), the shoe’s prices jumped as high as ₩400,000 KRW (approximately $365 USD) after GD’s Instagram post, marking a roughly 137 percent increase. On average, the kicks were resold at around ₩300,000 KRW (approximately $273 USD), depending on the size. “He’s the Elon Musk of the sneaker scene,” a follower joked, while others added: “This must be the GD effect.”

Take a closer look at Nike’s “Valentine’s Day” Air Force 1 ‘07 above.

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