Braun x Off-White™ Team Up for Limited-Edition Alarm Clocks
The ultimate home accessory to wake up to every morning.
Having recently teamed up with AMOREPACIFIC for a beauty collection, Off-White™‘s Virgil Abloh has now tapped home appliance brand Braun for a set of co-branded alarm clocks. The new release marks the duo’s second team-up, following their minimalist watch introduced back in 2016.
Braun’s clocks, which are known for their high quality and durability, are dressed in bold orange and pastel blue hues. The BC02 design – an analogue model created in the late ’80s – is updated with Off-White™’s signature logo on the dial, while keeping a tonal look. The back of the case, which features controls for the quartz movement and alarm, is additionally adorned with the fashion label’s branding. The clocks are complete with a matte finish on the case.
Take a closer look above. The collaborative BC02 alarm clocks are now available at select Off-White™ boutiques worldwide and online for $70 USD each.