Beauty Giant Coty To Make Fragrances Using Recycled Carbon Emissions
As part of its efforts to reduce carbon dioxide emissions to 30 percent by 2030.
Coty, the beauty giant behind the likes of Chloé, Burberry Beauty and Kylie Cosmetics, is planning to make its perfume products using captured industrial carbon emissions. The cosmetics corporation has revealed that it has been working with recycling company LanzaTech for two years to reach its goal of reducing carbon dioxide emissions to 30 percent by 2030.
LanzaTech’s technology recycles industrial gasses such as carbon dioxide and carbon monoxide from steel manufacturing into ethanol, which is a key component of perfume. The resulting ingredient is high in purity and ready to be used in fragrances. Coty has announced that it plans to have most of its fragrances made using this ethanol by 2023.
“Sustainability is the ultimate driver of innovation and Coty is focused on creating outstanding products that are truly clean and green,” Coty’s chief executive officer Sue Y. Nabi said in a statement. “Ethanol is the number one ingredient purchased for the fragrance category and over time, this partnership with LanzaTech will significantly reduce the environmental impact of our products.” She added that “it’s not only the right thing to do, but it makes commercial sense too.”
You can head over to Coty’s official website to read the full announcement.
