Culture Sports

Nike Celebrates Black Women in "We Play Real" Video Campaign

Featuring athletes such as A’ja Wilson, Serena Williams, Naomi Osaka and more.

4.8K

Nike Celebrates Black Women in "We Play Real" Video Campaign

Featuring athletes such as A’ja Wilson, Serena Williams, Naomi Osaka and more.

Leading up to the NBA All-Star Game that took place on Sunday night, Nike launched a new video campaign celebrating the influence of Black women in sports. Titled “We Play Real,” the film spotlights individuals like Serena Williams, Naomi Osaka, A’ja Wilson and more.

“It’s not magic. Yeah, we can make things float, make something appear out of absolutely nothing,” Dominique Fishback narrates atop dynamic clips of athletes in action. Aiming to “celebrate Black women and their resilience and fortitude to lead the world forward,” the video continues: “We got that thing. That hooping, soccer-playing, game-changing, oh-so resilient, double layouting, butterfly stroking. We worked for all of this.” The campaign additionally includes moments from the Black Lives Matter movement, when figures like Naomi Osaka used their platform to fight for racial justice.

Watch the “We Play Real” campaign above.

Read Full Article
Text By
Share this article

What to Read Next

Prada Joins The Valuable 500 To Improve Inclusion for People With Disabilities
Fashion

Prada Joins The Valuable 500 To Improve Inclusion for People With Disabilities

Promising to take action and share its commitments both publicly and internally.
By /
2.5K
Hermès Beauty Unveils Rosy Lipsticks, Blushes and Makeup Brushes
Beauty

Hermès Beauty Unveils Rosy Lipsticks, Blushes and Makeup Brushes

Silky textures and soft tones to complement your spring and summer looks.
By /
22.2K
Super Nintendo World Confirms Official Opening Date
Culture

Super Nintendo World Confirms Official Opening Date

Following multiple delays due to the ongoing pandemic.
By /
13.0K
The Show Goes On With A.P.C.'s FW21 Collection
Fashion

The Show Goes On With A.P.C.'s FW21 Collection

The French label reveals a lookbook in place of a runway presentation once again.
By /
5.5K
This Editorial Captures Candid Moments That Exist Outside of the "Perfect" Frame
Fashion

This Editorial Captures Candid Moments That Exist Outside of the "Perfect" Frame

Photographer Jeremy Jude Lee highlights all the raw moments on set.
By /
3.7K
Doja Cat Does the #SilhouetteChallenge in Steamy "Streets" Music Video
Music

Doja Cat Does the #SilhouetteChallenge in Steamy "Streets" Music Video

Responding to the recent video trend that took over TikTok.
By /
23.3K
SET ACTIVE Debuts First-Ever Collab With Actress Madelyn Cline
Fashion

SET ACTIVE Debuts First-Ever Collab With Actress Madelyn Cline

The label’s monochromatic workout sets get a makeover.
By /
104.5K
Burger King Faces Backlash Over "Women Belong in the Kitchen" Tweet
Culture

Burger King Faces Backlash Over "Women Belong in the Kitchen" Tweet

Its efforts to combat gender disparity on IWD take a turn for the worse.
By /
2.8K
GUESS Introduces New Spring Essentials in Latest Campaign
Fashion

GUESS Introduces New Spring Essentials in Latest Campaign

Pastel hues grace the women’s and men’s offerings.
By /
6.2K
Burberry Champions Young Voices in Honor of International Women's Day
Culture

Burberry Champions Young Voices in Honor of International Women's Day

A conversation with Irina Shayk, Jourdan Dunn, June Sarpong and more.
By /
2.0K
More ▾
 

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

Already whitelisted us? Refresh page

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. “Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.