Vetements Makes Food Now, Too — Introducing the Vetements Burger Combo Meal
Here’s where you can chow down on the high-fashion lunch.
Vetements has announced a surprising new endeavor: a vegetarian burger and fries combo meal created in partnership with Russian concept store KM20. The brand, no stranger to unexpected marketing tactics, announced the fast food offering in a sparse press release. Though the burger is indeed meatless, it’s unclear what the patty is made out of. However, the label specified that the high-fashion meal arrives packaged in sustainable packaging printed with Vetements branding.
Vetements’ vegetarian burger and fries launches exclusively at the KM20 Restaurant in Moscow on April 15. Elsewhere in fashion-meets-food, Telfar designed White Castle’s 100th-anniversary uniform.