Celebrate Pride Month With Levi's "All Pronouns. All Love" Collection
Rainbow flag-inspired styles printed with the words: “they/them, she/her, he/him, we.”
In honor of Pride Month (June), Levi’s has launched a collection dedicated to the LGBTQIA+ community. Dubbed “All Pronouns. All Love,” the range aims to encourage empathy and inclusivity.
“Levi’s has a long-standing history of doing right by its employees and fans and supporting the LGBTQIA+ community. We are proud to celebrate the LGBTQIA+ community each year with our Pride collection and by participating in Pride events across the globe,” Levi’s President Jen Sey shared in a press release. “We find it so important to see people as they want to be seen. Which is why this year, our goal is to showcase the Pride collection with a call you can’t ignore: Respect all pronouns.”
Standouts in the line include the Liberation Trucker Jacket, which is crafted from a light wash indigo denim material featuring rainbow paneling on the back with the words: “they/them, she/her, he/him, we.” Elsewhere, the Liberation Short-All overall comes with rainbow graphic detailing throughout, while the Liberation Jumpsuit is printed with “they/them, she/her, he/him, we” on the back in holographic rainbow foil. As for accessories, you can choose from an array of offerings like the denim Pride Sling Bag, reversible Pride Ranger Hat, rainbow ombre Pride Suspenders, light wash denim Pride Snapback Hat, as well as rainbow boxers and briefs.
To further celebrate the LGBTQIA+ community, Levi’s will also donate all the net proceeds from this Pride collection to the LGBTQIA+ rights organization OutRight Action International. Take a closer look at the silhouettes in the campaign above.
Priced from $18 to $148 USD, Levi’s 2021 Pride collection is now available online, in stores and via the Levi’s app.
