Fashion

Aritizia Acquires Athletic Wear Brand Reigning Champ

The womenswear retailer expands its horizons.

1,355 Hypes

Aritizia Acquires Athletic Wear Brand Reigning Champ

The womenswear retailer expands its horizons.

Canadian womenswear retailer Aritzia has acquired a 75 percent stake in Vancouver-based activewear brand Reigning Champ, a move that signals Aritzia’s interest in expanding into the men’s market.

Founded by Craig Atkinson, Reigning Champ is known for its premium athletic wear including hoodies, sweatpants and T-shirts. Though the brand offers a core collection of women’s separates, its range of menswear is far more extensive. Aritzia previously dabbled in menswear with an outerwear collection released in 2019. Since then, the company — which went public on the Toronto Stock Exchange in 2016 — has focused on its in-house brands including Wilfred, Babaton and TNA, all of which specialize in women’s separates.

“Building on Aritzia’s strong start to fiscal 2022, this acquisition meaningfully accelerates our product expansion into men’s while bringing incremental growth to our already surging women’s eCommerce and U.S. businesses,” Brian Hill, the company’s founder and CEO, told Business of Fashion. According to the publication, Aritzia plans to buy the remaining 25 percent of Reigning Champ over the next five years.

Read Full Article
Text By
Share this article

What to Read Next

Nike Athlete Keely Hodgkinson on Fashion, Fitness and the Future
Culture

Nike Athlete Keely Hodgkinson on Fashion, Fitness and the Future

Hypebae speaks to the record-breaking runner ahead of this summer’s Olympic games.
2,178 Hypes

For Athlete Nienke Brinkman, Trail Running is Rooted in the Mind, Body and Soul
Fashion 

For Athlete Nienke Brinkman, Trail Running is Rooted in the Mind, Body and Soul

Discover how Nike Running’s ambassador embarks on empowering trails in the new Pegasus Trail 4 GORE-TEX.
3,568 Hypes

CUM Jeans Are All You'll Be Wearing This Fall/Winter Season
Fashion

CUM Jeans Are All You'll Be Wearing This Fall/Winter Season

Courtesy of designer Edward Cuming.
848 Hypes


Stüssy and Birkenstock Debut the Brand New Solana
Footwear

Stüssy and Birkenstock Debut the Brand New Solana

Inspired by BIRKENSTOCK’s classic one-strap Kyoto.
7,715 Hypes

Chicago Is Giving Away Lollapalooza Tickets to Vaccinated Individuals
Music

Chicago Is Giving Away Lollapalooza Tickets to Vaccinated Individuals

A new prize for getting immunized.
519 Hypes

adidas Launches Period-Proof Leggings
Fashion

adidas Launches Period-Proof Leggings

For athletes who menstruate.
2,734 Hypes

For Better or for Worse, Isabel Marant's Wedge Sneaker Is Making a Comeback
Footwear

For Better or for Worse, Isabel Marant's Wedge Sneaker Is Making a Comeback

The iconic shoe is revamped with a 4-inch heel.
5,042 Hypes

Caraway Debuts Pastel "Full Bloom" Cookware Collection
Art & Design

Caraway Debuts Pastel "Full Bloom" Cookware Collection

Four kitchen essentials dressed in “Peach,” “Lavender” and “Sky Blue.”
1,359 Hypes

Unilever Adds Paula’s Choice to Its Extensive Portfolio of Beauty Brands
Beauty

Unilever Adds Paula’s Choice to Its Extensive Portfolio of Beauty Brands

Acquired in a $2 billion USD deal.
3,413 Hypes

LEGO x adidas Originals Celebrate The Superstar Silhouette
Footwear

LEGO x adidas Originals Celebrate The Superstar Silhouette

The iconic sneaker comes in both real-life shoe and collectible model form.
12,180 Hypes

Teen Wins Pulitzer for Filming the Murder of George Floyd
Culture

Teen Wins Pulitzer for Filming the Murder of George Floyd

Darnella Frazier has been praised for her courage, which helped spark the Black Lives Matter movement.
939 Hypes


Tyler, The Creator Releases New "SIDE STREET" Teaser
Music

Tyler, The Creator Releases New "SIDE STREET" Teaser

Concluding the visual with the phrase, “CALL ME IF YOU GET LOST.”
5,752 Hypes

Here Are All Colorways of the Off-White™ x Nike Dunk Low "The 50"
Footwear

Here Are All Colorways of the Off-White™ x Nike Dunk Low "The 50"

Unveiled in Nike’s “SNKRS Special” slideshow.
43,764 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.