The line will include clothing, footwear and accessories for children aged between four and 12. Drawing inspiration from hippie culture, the bold color palette and vibrant motifs dress a selection of hoodies, jackets, tops, bottoms and hats. Kids-centric branding arrives in the form of sun doodles, stick figures and squiggly lettering, while the brand’s signature “OFF” logo appears across the items. Also introduced is the first children’s sneaker, the “Low Vulcanized,” with more models set to come in the future.
Announcing the release, Abloh explained, “I often see images of Off-White™ consumers with their kids, dressing up their kids. I wanted to expand our roster and offer something from our world to these youngsters, too.”
Peep the brand’s first kidswear line in the gallery above. Stay tuned for updates, as the Off-White™ FW21 kids collection will be available online and in stores later this year.