Culture

2020 Tokyo Olympics Opening Ceremony Records Lowest Ratings in Nearly 30 Years

Can you guess how many viewers tuned into the televised event?

By
2,597 Hypes

2020 Tokyo Olympics Opening Ceremony Records Lowest Ratings in Nearly 30 Years

Can you guess how many viewers tuned into the televised event?

The 2020 Tokyo Olympics officially kicked off last weekend. However, according to reports, preliminary figures for the four-hour televised event recorded an average of 17 million viewers worldwide, becoming the least-viewed in the last 30 years for NBC.

This marks the lowest ratings since the 1992 Barcelona Olympic games, while viewership was 35.8 percent below the 2016 Rio Olympics opening ceremony (26.5 million viewers). Despite the numbers, NBC has stated that the opening ceremony’s streaming audience increased by 76 percent from the 2018 opening ceremony in Pyeongchang on the NBC Olympics website and NBC Sports app.

The day before the event, former Fox Sports executive Patrick Crakes told CNN: “This is probably going to be the lowest-rated summer Olympics of all time. They can’t avoid the increased media fractionalization that’s enabling everyone to spend more time with all sorts of content.”

Read Full Article
Share this article

What to Read Next

Mattel Faces Backlash for Excluding Asian Barbie in 2020 Tokyo Olympics Collection
Culture

Mattel Faces Backlash for Excluding Asian Barbie in 2020 Tokyo Olympics Collection

Despite its claims that the range “highlights inclusivity and innovation.”
1,741 Hypes

Creative Director of the Olympics Opening Ceremony Is Fired Over Holocaust Joke
Culture

Creative Director of the Olympics Opening Ceremony Is Fired Over Holocaust Joke

Kentaro Kobayashi was dismissed just one day before the start of the Tokyo Games.
7,930 Hypes

Sydney McLaughlin Breaks World Record, Wins Gold for 400-Meter Hurdles at Tokyo Olympics
Culture

Sydney McLaughlin Breaks World Record, Wins Gold for 400-Meter Hurdles at Tokyo Olympics

Defeating her teammate Dalilah Muhammad, who claimed silver.
679 Hypes


Suni Lee Wins All-Around Gold at Tokyo Olympics
Culture

Suni Lee Wins All-Around Gold at Tokyo Olympics

The 18-year-old is the U.S.A.’s new gymnastics champion.
1,493 Hypes

Here's Your First Look at the Unreleased Travis Scott x Fragment x Air Jordan 1 High
Footwear

Here's Your First Look at the Unreleased Travis Scott x Fragment x Air Jordan 1 High

Following the trio’s “Military Blue” iteration.
27,138 Hypes

We're in Love With Miu Miu's Chinese Valentine's Day Collection
Fashion

We're in Love With Miu Miu's Chinese Valentine's Day Collection

Pink tweed jackets, Matelassé handbags and more.
1,340 Hypes

Nike's Air Max 90 SE Gets Dressed in a Pastel Hiking-Inspired Colorway
Footwear

Nike's Air Max 90 SE Gets Dressed in a Pastel Hiking-Inspired Colorway

Arriving in “Fossil Stone,” “Ashen Slate,” “Coconut Milk” and “Twist” hues.
5,964 Hypes

Justin Bieber Stars in Balenciaga's Latest Campaign
Fashion

Justin Bieber Stars in Balenciaga's Latest Campaign

Showcasing the house’s new sneaker called the Runner.
2,958 Hypes

Take a Look at Dover Street Market x Nike's Dunk Low in Black Velour
Footwear

Take a Look at Dover Street Market x Nike's Dunk Low in Black Velour

Keeping it minimal with the monochromatic look.
1,689 Hypes

Telfar's New Shopping Bag Is a Blue "Cerulean" Dream
Fashion

Telfar's New Shopping Bag Is a Blue "Cerulean" Dream

Here’s when you can cop it.
12,598 Hypes

Kicking Off the Tokyo Games, Naomi Osaka Lights Olympic Cauldron
Culture

Kicking Off the Tokyo Games, Naomi Osaka Lights Olympic Cauldron

The tennis champion re-entered the spotlight at the opening ceremony.
4,249 Hypes

Gap Resets Its Instagram Feed, Dedicating It to YEEZY Collab
Fashion

Gap Resets Its Instagram Feed, Dedicating It to YEEZY Collab

Any guesses on what the duo’s next drop could be?
6,893 Hypes

Are Parabens Bad for You? Experts Weigh In on Skincare's Most-Hated Ingredient
Beauty 

Are Parabens Bad for You? Experts Weigh In on Skincare's Most-Hated Ingredient

Long demonized by the beauty industry, parabens might be safer than you think.
2,695 Hypes

5 Summer Dress Trends We're Loving This Season
Fashion 

5 Summer Dress Trends We're Loving This Season

Designs to wear to the beach, to brunch or to an outdoor wedding.
5,004 Hypes

More ▾