Fashion

Khloé Kardashian Stars in Good American's New Diamond Life Campaign

Diamonds are a girl’s best friend, after all.

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Khloé Kardashian Stars in Good American's New Diamond Life Campaign

Diamonds are a girl’s best friend, after all.

Khloé Kardashian‘s inclusive denim brand, Good American, just launched its most glam collection ever, dubbed “Diamond Life.”

Taking cues from glittercore trends of the early aughts, the new collection plans to bring back sparkle in a big way, through adding crystal and diamanté embroidery to some of the brand’s most popular styles. Comprising sweatshirts, T-shirts, dresses, jumpsuits and blazers, the collection offers the perfect fusion of comfort and glam for the festive season.

With a campaign starring Kardashian herself, the new collection is priced from £75 to £205 (approximately $87 to $240 USD).

“The holiday season is my absolute favorite time of the year, and I’m so excited to introduce our Diamond Life Collection,” Kardashian shared in a press release. “There’s no such thing as too much bling, so we’ve glammed up our favorite denim, bodysuits, and introduced new ready-to-wear just in time for the holiday season. I am obsessed with the versatility of the collection, and the crystal and diamanté embroidery adds a festive and glamorous touch that is perfect for any occasion.”

The new collection follows Good American’s recently launched compression-denim collection, featuring a variety of classic denim silhouettes in varying levels of compression.

The new Diamond Life collection is now available for purchase from Good American’s website.

In other Kardashian-related news, check out the first-ever picture of Khloé’s son, shared on Instagram.

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