


Cariuma x Pantone Drop Viva Magenta Sneaker
Ringing in 2023 with bright pink-red kicks.
2023 is nearly on our doorsteps and Pantone has named Cariuma as its official footwear partner to celebrate the upcoming year’s signature shade, Viva Magenta.
The bright, passionate color takes shape as the conscious skate shoe brand delivers six separate styles inspired by the color of the year. The classic OCA Low Canvas, OCA High Canvas, Salvas, IBI Slip-On and new silhouette, the NAIOCA Pro sneaker arrive in the bold shade and is complemented by a crisp and neutral white hue.
Furthering its commitment to mindful manufacturing, all styles are meticulously crafted from premium ethically sourced materials and are crafted from GOTS-certified organic cotton canvas, natural rubber, recycled plastics and premium suede from LWG Gold-Rated suppliers. All six sneakers also feature Cariuma’s cork and mamona oil insoles for added comfort.
Ringing in the year the right way, the brand will plant two trees in the Brazilian rainforest for every pair of sneakers purchased. With prices ranging from $90 USD to $110 USD, Cariuma x Pantone’s collaboration is available on the former brand’s website.