NMIXX Star in LOEWE's New Pre-Spring/Summer 2023 Campaign
Featuring personalized versions of the new “Face” dress.
LOEWE just showed off its new global brand ambassadors in the best way, by putting them at the heart of the brand’s Spring/Summer 2023 pre-collection campaign.
Seven-piece K-pop group NMIXX star in the daring new campaign to showcase their unique take on the pre-collection, fusing their genre-bending aesthetic with LOEWE’s inventive creative vision, translated through personalized face-print dresses, transitional ready-to-wear and signature bags in all-new colorways.
The standout piece is undoubtedly the Face print dress, reimagined into custom one-of-a-kind versions of their own faces, worn by band members Lily, Haewon, Sullyoon, Jinni, Bae, Jiwoo and Kyujin. Brought to life by Creative Director Jonathan Anderson, the dress offers a “playfully meta” way to wear the new season style. Elsewhere, the collection offers oversized hoodies, transformative outerwear and the signature Folded boot in a refreshed denim style. SS23 also sees the return of the Compact Hammock bag, Puffer Goya mini and of course: the Puzzle bag.
Complementing the campaign, NMIXX took to TikTok to share their own musical interpretation of the brand and its SS23 offering, singing their own L-O-E-W-E chorus in their unique style.
Take a look at the campaign above.