Tommy Hilfiger Welcomes the Lunar New Year With a Special Miffy Collaboration
Conveying the Year of the Rabbit’s optimism, wit and luck.
Tommy Hilfiger is welcoming the fast-approaching Lunar New Year — the Year of the Rabbit — with an exclusive drop in collaboration with pop culture’s most beloved bunny, Miffy. The American label has remixed its classic prep style with the Dutch cartoon’s joyful and vibrant character.
The TOMMY X MIFFY capsule collaboration seeks to embrace the Chinese zodiac attributes of freedom of self-expression and curiosity through the bunny’s optimistic nature. As per the brand, “This collaboration is an imaginative canvas celebrating Miffy’s power of positivity. Through these playful styles, we aimed to capture Miffy’s fun-loving and adventurous spirit with a modern prep twist. The collection is a great example of how we’re embracing her power of positivity, seeking out new experiences and staying curious.”
The drop, comprised of 50 womenswear and menswear pieces, includes Tommy Hilfiger’s iconic embroidered sweatshirts, reversible varsity jackets, oversized letterman cardigans and laser-printed denim jackets reworked with Miffy’s silhouette. Other highlights include kid’s sportswear and limited-edition accessories, such as a flag crossover bag, a denim baseball cap, a beanie and scarf gift set and leather trainers.
The TOMMY x MIFFY capsule collection is now available to cop on Tommy Hilfiger’s website.
Peep the lookbook above and in other fashion news, check out, Stella McCartney’s collaboration with Japanese artist Yoshitomo Nara.