Fashion

Bad Bunny Defies Gender Norms in Jacquemus' "Le Splash" Campaign

The singer gets soaked in a lime green pantsuit.

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Bad Bunny Defies Gender Norms in Jacquemus' "Le Splash" Campaign

The singer gets soaked in a lime green pantsuit.

Jacquemus has tapped singer Bad Bunny as the face of its “Le Splash” collection. Always one to express himself and take an unapologetic approach to fashion, the Puerto Rican native brings his signature energy to the line.

Comprised of a rainbow of vibrant shades from lime green and buttery yellow to vivid pink, “Le Splash” seemingly takes inspiration from colorful Miami, the location of the playful shoot. Bad Bunny drenches himself in a statement-making pantsuit, while flexing his muscles in a halter mini dress outfitted with coy cutouts. Meanwhile, the artist sips a martini in boxer briefs and a smartly tailored pinstripe blazer, only to board a jetski in a bright pink Jacquemus puffer vest and nothing else.

Elsewhere, the chart-topping musician takes a more conservative route, riding a bike in an otherwise demure gray suit covered with crystals.

Take a closer look at Bad Bunny living his best life in Jacquemus’ “Le Splash”  preview above.

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