Fashion

Carhartt WIP Brandishes DIY-Style Portraits for Spring 2022 Campaign

Shot by UK-based photographer Elliot James Kennedy.

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1,493 Hypes

Carhartt WIP Brandishes DIY-Style Portraits for Spring 2022 Campaign

Shot by UK-based photographer Elliot James Kennedy.

Carhartt WIP‘s Spring 2022 campaign brandishes a series of DIY-style portraits shot by U.K.-based photographer Elliot James Kennedy.

The range highlights classic workwear including the brand’s signature Single Knee Pants and chore coats. The garments are showcased against backdrops of vibrant pastel hues, in a DIY style splashed with paint and remnants of tape. Kennedy brings his signature style to the foreground as elements are symbolic of British culture — spanning oversized chess pieces, books and burner phones.

The campaign will be featured at select billboard locations in the U.S. and Europe, while the collection is available on Carhartt WIP, as well as Working Class Heroes.

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