Carhartt WIP's SS25 Collection Proves You Can Work Hard and Stay Cool
Shot by French-Uruguayan photographer, Bettina Pittaluga.
As the days grow longer and the sun lingers a little later, it’s time to pack away the heavy knits and swap them out for breezier essentials — just in time for Carhartt WIP‘s Spring/Summer 2025 collection, “Portside.”
Set against the sun-drenched backdrop of Marseille, the collection exudes a sense of nostalgia while remaining effortlessly cool. The campaign, shot by French-Uruguayan photographer Bettina Pittaluga, feels like a cinematic snapshot of real life — intimate, documentary-style imagery bathed in golden-hour light, perfectly capturing the capsule’s homage to Carhartt WIP’s workwear roots.
Classic motifs return with a fresh spin, including the signature hickory stripe, reimagined in the women’s “Hendry” coat and matching pants, available in a black or raw, undyed white canvas. Natural, breathable fabrics like cotton and hemp make an appearance in loose-fit pants and airy long-sleeve shirts, hitting the perfect balance between structure and softness. A standout new arrival is the “W Drewe” jacket, which brings a utilitarian edge with its Fountain twill cotton construction and a signature Carhartt heart patch on the bottom left pocket.
Carhartt’s WIP SS25 collection is available for purchase on the brand’s official website. Explore the full offering in the gallery above.
For more SS25 drops, read about Good American’s latest festival-inspired collection.
