Diesel Delves Into the Metaverse With "D:VERSE" NFT Collection
Limited-edition assets can be purchased alongside designs from its FW22 runway.
The release will feature limited-edition NFTs inspired by runway pieces from the brand’s latest Fall/Winter 2022 show. Branded as a community-driven space, Diesel will allow its fans with the digital assets to mingle with one another via its Discord channel. Members will receive perks such as metaverse wearables, raffles, airdrops and discounted pre-sales. Furthermore, they would be able to get previews of the brand’s upcoming projects.
The collection features faux fur and puffer jackets, alongside leather bracelets and a new sneaker. The latter’s colorway will be determined by the community through a voting system.
Diesel is kicking off its launch with Rarible by auctioning the faux fur silhouette on March 12. The rest will be available in limited quantities on Diesel’s NFT online store on the same day for 55 hours. Early subscribers will be granted a pre-sale window.