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Fashion

PRONOUNCE's FW22 Range Is Imbued With Mongolian Nomadic References

Cultural designs that symbolize protection are reimagined into daily essentials.

1,770 Hypes

PRONOUNCE's FW22 Range Is Imbued With Mongolian Nomadic References

Cultural designs that symbolize protection are reimagined into daily essentials.

Founded by Yushan Li and Jun Zhou in 2016, PRONOUNCE is a fashion brand rooted in Milan and Shanghai. For Fall/Winter 2022, the label’s latest collection is inspired by the lifestyle of Mongolian nomads featuring cultural designs that symbolize protection.

The range boasts colorful and sculpted silhouettes that evoke a sense of feminine elegance. Wide shoulders make an appearance in Tibetan robes and tunic suits, while similar elements take shape in shredded sweaters with flared cuffs. Standouts include wool blanket coats draped in mohair, which are dressed in metallic embroidery and snakeskin patterns. Meanwhile, jacquard pieces don diamond motifs encased in silk and baby camel. In addition, accessories encompass three-dimensional clutches that pay homage to tank hats from the ’80s and bone-shaped necklaces.

Take a closer look at PRONOUNCE’s FW22 collection above.

Read Full Article
Text By
Creative Director
Yushan Li, Jun Zhou
Photographer
Yue Xu
Stylist
Jun Zhou
Casting
Team Pro
Make-Up
Chao Zhong Meinai
Hair Stylist
Tang Tang
Model
Xue Wu, Han Liu, Yinghua Zhong, Mengjie Zhang
Share this article

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