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Cultural designs that symbolize protection are reimagined into daily essentials.
PRONOUNCE's FW22 Range Is Imbued With Mongolian Nomadic References
Cultural designs that symbolize protection are reimagined into daily essentials.
Founded by Yushan Li and Jun Zhou in 2016, PRONOUNCE is a fashion brand rooted in Milan and Shanghai. For Fall/Winter 2022, the label’s latest collection is inspired by the lifestyle of Mongolian nomads featuring cultural designs that symbolize protection.
The range boasts colorful and sculpted silhouettes that evoke a sense of feminine elegance. Wide shoulders make an appearance in Tibetan robes and tunic suits, while similar elements take shape in shredded sweaters with flared cuffs. Standouts include wool blanket coats draped in mohair, which are dressed in metallic embroidery and snakeskin patterns. Meanwhile, jacquard pieces don diamond motifs encased in silk and baby camel. In addition, accessories encompass three-dimensional clutches that pay homage to tank hats from the ’80s and bone-shaped necklaces.
Take a closer look at PRONOUNCE’s FW22 collection above.