Fashion

Emma Mulholland on Holiday Launches Denim for the First Time

Classic styles that you can wear all year long.

24,095 Hypes

Emma Mulholland on Holiday Launches Denim for the First Time

Classic styles that you can wear all year long.

Emma Mulholland on Holiday, the cult-loved label previously known as Holiday The Label, has launched denim for the first time.

Arriving after over a year in the making, the capsule is comprised of two jean styles based on the brand’s already-loved trousers. “We always want to create pieces that you love and cherish for years to come,” Emma Mulholland shared in a press release. “Denim is very versatile and long-lasting. We wanted to make a great fitting piece that you can wear for many seasons and pair back with a range of different styles. It will be a great investment for our customers and a nice offering for those who need a staple.”

Dubbed the Kokomo and Vacation, both jeans arrive in a classic blue, 100% organic cotton indigo wash that is achieved using low-impact production techniques. Vacation is a straight-leg style that features the brand’s signature floral motif on the back pocket, while Kokomo is a vintage-inspired design that sits just below the belly button.

Priced at $290 AUD (approximately $213 USD) each, Emma Mulholland on Holiday’s jeans are now available online.

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