Fashion

Take an Exclusive Look at Juicy Couture's Seductive SS22 Campaign

Spotlighting the label’s new loungewear, sportswear and eveningwear styles.

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25,051 Hypes

Take an Exclusive Look at Juicy Couture's Seductive SS22 Campaign

Spotlighting the label’s new loungewear, sportswear and eveningwear styles.

For its Spring/Summer 2022 collection, Juicy Couture has put together a seductive campaign inspired by the classic 1981 anime film, The Sea Prince and The Fire Child, which is a retelling of Romeo and Juliet.

Lensed by Jenny Brough, the visuals represent female intimacy and forbidden love amid a whimsical garden set created by Louis Simonon and floral artist Emily Davies of Athlyn. Models in the campaign are dressed in the brand’s latest loungewear, sportswear and eveningwear styles. The label’s iconic velour silhouettes have been reimagined with new ombré washes and bold floral prints. Elsewhere, contemporary designs arrive in the form of terry toweling button-through shirts, monogram denim crop tops, jackets and jeans. Yoga fits are added to the mix available in feminine pastels and lounge rib velour. The images also feature the label’s first-ever slides and sandals arriving in an array of colorways and textures.

Take a closer look at the stills above. The first drop of Juicy Couture’s SS22 collection is now available online.

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