Tech

Nothing Is the Rising Tech Start-Up Aiming To Replace Apple

The London-based company recently unveiled its newest creation, the Nothing phone (1).

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18,281 Hypes

Nothing Is the Rising Tech Start-Up Aiming To Replace Apple

The London-based company recently unveiled its newest creation, the Nothing phone (1).

Nothing is a London-based start-up that aims to disrupt the technology world. Following up on its wireless earphones, the company has recently announced its first-ever smartphone, dubbed the phone (1).

“We’re building the most compelling alternative to Apple,” founder Carl Pei explained at the NOTHING (event), where the new device was revealed. “If you want products that connect and work seamlessly together, the only choice is Apple. The MacBook, the iPhone, the iPad, AirPods, they all work together the way you want. Yet as soon as you leave that ecosystem for a Windows PC or an Android phone, it breaks down… This means that consumers don’t have a choice and innovation slows down. And that’s not right,” he added.

As revealed during the presentation, the Nothing phone (1) is equipped with a Qualcomm Snapdragon processor that runs Nothing OS, which is described to be a tweaked version of Android with “just the essentials” to offer a smooth user experience. In addition, the visual interface will come with “bespoke fonts, colours, graphical elements and sounds.”

A preview of the Nothing OS will be available sometime in April, while the Nothing phone (1) will release later this summer. Learn more about the smartphone below.

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