

















Parade Expands Its Loungewear Lineup With "Lush Rib" Collection
Featuring stretchy ribbed basics that you can wear anywhere.
Parade, the buzzy Gen Z underwear brand, is adding more items to its loungewear lineup with a new collection dubbed “Lush Rib.”
The range is comprised of comfy everyday basics boasting a flattering, sultry feel. The designs prioritize comfort with smooth knit fabric that hugs the body with 360-degree stretch, making them perfect for wearing both in and out. Continuing Parade’s commitment to ethical production, the garments are crafted with sustainably-managed materials.
Arriving in six new styles in seven colorways, the collection features stretchy briefs, leggings, cropped bra tops, bike shorts, tees and dresses. In addition to white, black and ivory tones, the pieces are dressed in purple, indigo blue and forest green.
Peep the designs via the campaign imagery above. The “Lush Rib” collection is now available at Parade’s web store.