Fashion

Casablanca's High-Summer 2022 Campaign Takes Inspiration From 'Pretty Woman'

Julia Roberts would be proud.

By
2,020 Hypes

Casablanca's High-Summer 2022 Campaign Takes Inspiration From 'Pretty Woman'

Julia Roberts would be proud.

Casablanca‘s new Summer 2022 campaign takes cues from the ’80s Hollywood glamour of Garry Marshall’s Pretty Woman. Inspired by pivotal scenes throughout the film, the new campaign features pieces from the brand’s Printemps-été 2022 collection, dubbed ‘Masao San.’

Dedicated to Masao, a personal friend of Casablanca’s, the collection pays tribute to friendships, intimate journeys and exploration. Standout products include the Wave series of bags which feature pastel gradients across a range of handbags and a computer case. Elsewhere, the collection sees the debut of the Monogram Wave Bag which arrives in black leather and features a bamboo top handle and gold-tone logo plaque. ’Masao San’ also includes the new Wave sunglasses, a D-shape frame with acetate and nylon lenses, encased in 18k gold hardware.

Silhouettes in the Printemps-été collection see an evolution of workwear fused with avant-garde tailoring. Inspired by the motion of a ping pong ball, Casablanca’s monogrammed prints transform to replicate forceful movements and waves. Alongside the campaign, Casablanca’s SS22 film presents both menswear and womenswear collections featuring pastel silks, hand-painted designs and transparent fabrics.

The collection comes shortly after Casablanca debuted its beach-ready collection for SS22, taking influence from summer evenings and European getaways.

Check out Casablanca’s High-Summer campaign above and while you’re here, take a look at the latest from Palace.

Read Full Article
Share this article

What to Read Next

Digital Models Take Over Balenciaga's Summer 2022 Campaign
Fashion

Digital Models Take Over Balenciaga's Summer 2022 Campaign

A retrofuturistic take on the house’s “Red Carpet” presentation.
3,278 Hypes

Casablanca Releases Beach Ready SS22 Collection
Fashion

Casablanca Releases Beach Ready SS22 Collection

Straight from Saint Tropez.
4,286 Hypes

Sundae School Finds Inner Peace in Summer 2022 "Rituals" Capsule
Fashion

Sundae School Finds Inner Peace in Summer 2022 "Rituals" Capsule

Designs inspired by traditional Korean clothing.
653 Hypes


Burberry's New Summer Monogram Campaign Stars Gisele Bündchen
Fashion

Burberry's New Summer Monogram Campaign Stars Gisele Bündchen

Uniting two icons to create something new.
2,993 Hypes


Billie Eilish Opens up About Having Tourette Syndrome
Culture

Billie Eilish Opens up About Having Tourette Syndrome

The singer describes it as “exhausting.”
1,957 Hypes

Nike’s AM90 Reinvention Takes the Classic From Sports Focused to Outdoors Equipped
Footwear 

Nike’s AM90 Reinvention Takes the Classic From Sports Focused to Outdoors Equipped

Inspired by the icon’s authentic evolution.
1,212 Hypes

EXCLUSIVE: API TikTok Creator Hina Talks Queer Style and Representation
Sex & Dating

EXCLUSIVE: API TikTok Creator Hina Talks Queer Style and Representation

“You can be anything you want to be. Expectation is someone else’s problem and it’s unfair to make it your burden.”
4,082 Hypes

Amsterdam Label extreme cashmere Celebrates Summer in New Campaign
Fashion

Amsterdam Label extreme cashmere Celebrates Summer in New Campaign

“Cashmere Loves Summer” spotlights the brand’s comfy unisex knitwear.
1,674 Hypes

Miu Miu Spotlights Wander Bag in "Day/Night" Campaign
Fashion

Miu Miu Spotlights Wander Bag in "Day/Night" Campaign

Shot by Tyrone Lebon and styled by Lotta Volkova.
1,667 Hypes

NIKI, CHUNG HA, BIBI and More Headline Upcoming 88rising Festival
Music

NIKI, CHUNG HA, BIBI and More Headline Upcoming 88rising Festival

See the full lineup here.
38,308 Hypes

All the Best Dressed Celebrities at Balenciaga's Spring 2023 Show at the NYSE
Fashion

All the Best Dressed Celebrities at Balenciaga's Spring 2023 Show at the NYSE

Alexa Demie, Megan Thee Stallion and more sat front row.
3,049 Hypes


BLACKPINK Jisoo Named Global Ambassador of Cartier
Fashion

BLACKPINK Jisoo Named Global Ambassador of Cartier

Joining Ella Balinska, Emma Chamberlain and more.
122,892 Hypes

More ▾
 
Subscribe to our Newsletter

Keep updated on the latest news.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Looks like you’re using an ad-blocker

We charge advertisers instead of our readers. Support us by whitelisting our site.

Whitelist Us

How to Whitelist Us

screenshot
  1. Click the AdBlock icon in the browser extension area in the upper right-hand corner.
  2. Under “Pause on this site” click “Always”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
  2. Block ads on – This website” switch off the toggle to turn it from blue to gray.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
  2. Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the Ghostery icon in the browser extension area in the upper right-hand corner.
  2. Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
  3. Refresh the page or click the button below to continue.
screenshot
  1. Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
  2. Click on the large blue power icon at the top.
  3. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.
screenshot
  1. Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
  2. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
  3. Refresh the page or click the button below to continue.