Is goop Actually Selling Luxury Disposable Diapers for $120 USD?
Gwyneth Paltrow explains the concept behind her brand’s new product.
goop took to Instagram earlier this week to unveil The Diapér — a “disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties,” as per the brand. While some might have believed that the label was going to really sell this $120 USD product, Gwyneth Paltrow confirmed that it is in fact fake.
“There was a lot of outrage,” the actor said in an Instagram video. “Good. It was designed to piss us off, because if treating diapers like a luxury makes you mad, so should taxing them like a luxury,” she added and continued, “Despite the absolute necessity of diapers, in 33 states, they aren’t treated as an essential item. They’re taxed as a luxury good. Depending on the state, this sales tax can add between 1.5% and 7% to their cost.”
To further support those in need and raise awareness, goop has teamed up with Baby2Baby to help families who are short in formula and are going through other struggles. Head over to this link to donate to the cause.
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