Topicals' Best-Selling "Faded" Serum Is Getting a Makeover
The reformulated skincare product is launching alongside a campaign inspired by the film ‘Belly.’
The ever-popular Topicals “Faded” Brightening + Clearing Serum is getting a makeover. The best-seller from Sephora’s fastest-growing skincare brand is launching an unscented version of the product that was originally released in 2020. Originally getting its smell from glutathione, this reiteration glides on without any olfactory experience, delivering the same, beloved results as the original.
In celebration of the relaunch, Topicals is also releasing a campaign titled Faded By Any Means in homage to the cult-classic film, Belly. “Hype Williams is one of the most prolific directors of our time. We owe him a lot for shaping the way Black stories are told,” said Olamide Olowe, founder and CEO of Topicals. “By leaning into hustle-inspired storytelling, Topicals pays homage to the ambitious work ethic of the streets.”
In addition to this video, Topicals is planning on educating the public about skincare experimentation done unethically on incarcerated Black women, highlighting the injustices they faced and raising awareness of the systemic exploitation that occurred during this time.
You can watch the short film below.
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The Topicals “Faded” Brightening + Clearing Serum retails for $28 USD and is now available on the brand’s website and Sephora.
For more skincare news, check out our coverage of Sydney Sweeney’s new Laneige campaign.
