RTFKT Teases Both Virtual and Physical Nike Apparel Collection
Meet the RTFKT x Nike AR Genesis Hoodie.
Shortly after revealing virtual sneakers, RTFKT Studios has now unveiled it has an apparel collection — both digital and physical — with Nike on the way.
RTFKT took to Twitter to make the announcement, sharing a sneak peek at the black Nike hoodie wearable highlighted with co-branding. The studio’s founder Benoit Pegotta said in a tweet: “This is not your usual physical hoodie, this hoodie is designed for special functions.” He then explained that the collaboration marks an RTFKT x Nike world crossover, hinting that the release could be both virtual and IRL. “RTFKT x Nike AR Genesis Hoodie, available as a Clone Wearable and Forgeable Physical soon,” RTFKT later wrote in the official announcement.
In addition to the hoodie, the teaser visuals feature an on-foot look at the Nike Dunk Genesis CRYPTOKICKS, which can be changed in appearance using virtual “vials.” The duo has yet to confirm whether the virtual sneakers will receive a physical release as well.
Peep the teasers down below and stay tuned as we learn more about the RTFKT x Nike apparel drop.
gm, comfy soon 🌐⚔️ pic.twitter.com/Yd8MB8Gxjy
— RTFKT (@RTFKT) April 29, 2022
Clone Wearable, 3D Files for clone, and a very special RTFKT x Nike world merging hoodie are on the horizon 🫡
And no this isnt whats inside MNLTH 2, MNLTH are Invention drops, not merch drops lol. Showing everyone the front later today 🌐🌍 https://t.co/OINtRTfd1s— Benit0 RTFKT 👁🗨 (@benitopagotto) April 29, 2022
