Adidas Unveils Latest Sportswear Capsule in Campaign Starring Hoyeon Jung
Alongside gymnast Nia Dennis.
adidas has introduced its latest sportswear capsule comprising both comfy and street-ready fits, making its debut in a campaign starring Squid Game star Hoyeon Jung, gymnast Nia Dennis and more.
The collection is based on research conducted throughout the U.K., U.S., Japan and China on how wearers feel about clothing and sportswear in general. Over half of the participants responded that they feel more confident when wearing comfortable apparel, which served as the base of the entire sportswear range.
Key pieces from the capsule include a minimalist rib dress, which can be worn on its own or layered with bottoms for a casual look. Elsewhere, an oversized hoodie, rib crop top and bike shorts arrive as a set in a muted pastel palette.
Jung spoke about the latest release from adidas: “Opting for comfort continues to prove so valuable in many aspects of my life. Whether this be me taking a moment to relax on set and feel comfortable within myself before the next take or choosing looks that give me an inner confidence and comfort in my own skin.” She continued: “This mindset and approach continue to help me progress and evolve.”
Peep the campaign images above. The new sportswear capsule launches on June 15 worldwide at adidas’ stores and online, with early access available from June 9 via the adidas app.
