Anderson .Paak Celebrates Vans Partnership With a Free Show at London's House of Vans
Mark your calendars.
.Paak was first announced as Vans’ first-ever global music ambassador back in 2020, with the partnership aiming to promote creative expression through music and design. Since the partnership began, both Vans and .Paak have released three product collections, and the artist sat as the lead judge for the brand’s emerging artist competition, Vans Musicians Wanted.
The latest capsule is dubbed “Vanderson,” which aims to honor both the past and present, showcasing the brand’s individuality and “Off The Wall” personality. Directed by .Paak himself, the campaign stars Marsai Martin alongside .Paak’s family, including his son, sister, nieces and nephew.
Inspired by heritage, creativity and his community, the collection features both apparel and footwear, including .Paak’s signature sneaker style: the EPaak Sport. This iteration fuses Vans’ classic style with a subtle paisley print, layered over black suede and complete with double stitching, a gusseted tongue and drop-in sockliner. Vans’ signature Authentic silhouette is transformed with a neutral earth-tone print, while the Old Skool 36 DX is reimagined in a muted green.
Anderson .Paak & The Free Nationals will head to the iconic music and skateboarding venue later this month for an exclusive performance, alongside a bespoke UX experience for fans. Tickets will be available through a ballot system set to go live on June 13 on the House of Vans website. The Vans x Anderson .Paak Collection will be available for purchase worldwide at the Vans website and in-store starting June 24.