GUESS Watches Teams up With The Trevor Project for Pride Month
The duo has created a trio of timepieces featuring the symbolic colors of the Pride Progress flag.
The range features a trio of styles that come with colorful elements on the dial and strap. The gold iteration, which is available in 38mm and 42mm case sizes, is inspired by the eleven Progress Flag colors. Meanwhile, the sporty design boasts a white silicone strap dressed in the Pride flag hues.
“We are proud to continue our partnership with The Trevor Project to help expand the reach and awareness of their life-saving support for the LGBTQ+ youth,” Ann Marie Santo, VP of global marketing for GUESS, said in a press release. “The GUESS Watches #MomentofPride collection is a true celebration of inclusivity and individuality. Together we can embrace, educate, and empower others to feel supported and safe.”
In addition, GUESS Watches will donate $25,000 USD to The Trevor Project in support of the organization’s free, 24/7 crisis services: TrevorLifeline, TrevorChat and TrevorText. The generous contribution will also go towards The Trevor Project’s scale counselor training that helps 1.8 million LGBTQ+ young people who consider suicide each year.
Priced at $150 USD each, the #MomentofPride watches are now available on GUESS Watches’ website.