It's Time to Get Cozy in Savage X Fenty's Loungewear Collection
Approved by Dove Cameron and Jordan Alexander.
Rihanna‘s Savage X Fenty is expanding its lineup with the introduction of its all-new loungewear collection.
The range, dubbed Lounge, features elevated essentials with versatile designs including joggers, cropped hoodies, onesies and more. These pieces are created for any occasion, from lounging around at home to sporting on the streets. Keeping in line with the rest of Savage X Fenty’s products, the garments are offered in sizes XXS to 4X.
Riri spoke of the release: “At the core, Savage X Fenty is about feeling sexy and confident. The Lounge collection is giving all of that with a chill, laidback twist. I wanted to bring comfort and realness to everyday pieces that can be styled in whatever way lets you do you.”
The range is accompanied by a campaign starring Dove Cameron and Jordan Alexander, who are seen in matching tops and bottoms. The Gossip Girl star shared: “Sexy is exactly who you are, as you are. Seeing how fearlessly Rihanna pursues the celebration of individuality with Savage X Fenty gives me so much courage and inspiration to accept every part of myself and my life. There is no blueprint for my body or my life, I get to make that for myself, I don’t need to be like anyone else.” Cameron added: “It’s been such an honor working with the iconic Savage X Fenty, a brand that focuses on celebrating inclusivity and individuality. This new collection is so lush and so fresh, perfect for the everyday elevation I need to be the best version of myself.”
Take a look at the collection above. Savage X Fenty’s Lounge line, priced from $24.95 to $74.95 USD, launches on September 8 online and in stores.
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A note from Savage X Fenty:
At Savage X Fenty, we believe in transparency, which is why we are sharing that we settled with the California District Attorneys in their investigation of our website and advertising practices. As part of the settlement, we agreed to make clarifying changes to our website and set aside $140K to provide refunds to eligible California consumers, among other things. For us, the focus has always been on serving our customer. We remain committed to our flexible membership program and delivering unparalleled quality and value through it to our million+ members worldwide.
