Kim Kardashian Teases SKIMS’ Comfiest Bras to Date
It’s so comfortable you’ll even forget you’re wearing them.
Kim Kardashian’s shapewear label SKIMS is gearing up for the release of newly designed bras. The reality star took to social media, teasing her brand’s innovative undergarment that took three years to develop.
The label is introducing a new approach to this intimate wear by combining the comfort of a bralette and the support of an underwire bra. Designed with the most innovative technology and the softest materials, the lineup is described to be “the comfiest bras you’ll ever wear” — so comfortable that Kardashian claims that it feels like you’re wearing nothing.
“We had a year of fitting trials and wear tests,” Kardashian shared in the teaser video. “The feedback we received means that there really is a bra style here that fits every single need, shape, want that you can possibly imagine.”
SKIMS has yet to reveal the full range of bras, but stay tuned as we learn more about the release scheduled for September 27. In the meantime, watch the teaser below.