After revolutionizing the shapewear and intimates industry, SKIMS is back with an entire new system of bras designed to meet the needs of every wearer. Unveiling three new bra collections — Naked, No Show Bra and Weightless Bra collection — each silhouette is expertly engineered to provide ultimate support and comfort.
Founder Kim Kardashian shares, “We want all women to feel comfortable in their bras, but more importantly, confident. This is SKIMS biggest campaign yet, and I couldn’t be more honored to have worked with the amazing women who brought it to life. Confidence starts within and with this campaign, we are bringing all women together to celebrate all bodies and individuality.”
Gone are the days of immediately throwing your bra in the hamper when you arrive home and you can say goodbye to unflattering lumps and bumps. SKIMS’ revolutionary fabrics achieve an airy, breathable feel, alongside a smooth finish. The Naked Collection’s wireless styles provides a full coverage fit that molds to the body using a fabricated dot bonding technology. Merging the ease of a bralette with the support of a traditional underwire bra, the Naked Collection is perfect for everyday wear.
The options from the No Show line feature a seamless and raw edge finish of a bra-less look under clothing. Crafted with innovative cup technology that utilizes a fine mesh fabrication, the No Show is as light as air without skimping on coverage. The Weightless Collection is SKIMS’ most innovative style yet, made with specialized woven 3D fabrics, technology and air foam cups that create shape without the bulk.
The collections will be available on September 27 exclusively on SKIMS’ website and comes in 13 sizes ranging from XXS — 5XL and prices ranging from $50 to $70 USD.