Burberry Celebrates Intimacy With "B:MINE" Valentine's Day Campaign
Featuring the signature Lola Bag and Classic Sneaker.
Burberry just released its new Valentine’s Day campaign, aiming to celebrate the concept of intimacy and affection.
The new campaign, “B:MINE,” features a series of real-life couples, captured mid-embrace alongside a curated selection of Burberry gifts. The collection features a range of bags, shoes and accessories, each arriving in delicate hues of “Dusky Pink” and “Oat Beige.”
First up is a selection of Jacquard-woven cashmere and printed silk scarves, complete with Burberry’s signature check and overlaid with the House’s classic Horseferry graphic. Silk scarves feature hand-drawn designs, capturing the classic Burberry archive print which depicts a map of the British Isles.
Elsewhere, the collection spotlights the brand’s signature leathers from the Lola collection, arriving in the form of bags, wallets and card holders — each complete with the brand’s quintessential quilted stitching. “B:MINE” also sees variations of the Frances and TB Bags take centre stage, alongside the Freya Tote, Pocket and Note Bags in bright red canvas.
The collection also includes a series of vibrant accessories, namely the brand’s classic oversized sunglasses in “Bright Red,” “Light Blue” and “Biscuit Beige,” alongside Thomas Burberry Monogram jewelry and hand-embellished earrings and signet rings.
Finally, Burberry’s Valentine’s Day offering features an updated version of the Classic Sneaker, reimagined with a quilted leather upper and embossed with the Burberry logo. Arriving alongside the sporty silhouette is a series of flat sandals, point-toe pumps and stiletto heels in “Dusky Pink” leather, finished with the signature Thomas Burberry Monogram.
Take a closer look at the “B:MINE” collection above.
In other Valentine’s Day news, check out the latest campaign from SKIMS, starring The White Lotus cast.
