Fleur du Mal Hops Into the Lunar New Year Season With Bunny Lingerie Set

Celebrating the Year of the Rabbit.

New York-based lingerie brand Fleur du Mal is joining a slew of companies in celebrating the Lunar New Year, the holiday celebrated by multiple cultures and countries across Asia.

Adding to its lineup of cult-loved undergarments, the label has created a bra and thong set. Both pieces arrive in sheer, black dotted tulle with silk trim detailing. The designs are highlighted with custom bunny embroidery, referencing 2023, the Year of the Rabbit. The bra comes with adjustable straps and front closure, while the V String panties are paired with Fleur du Mal’s Opaque Stay Up Stockings.

The Year of the Rabbit lingerie set is one of many releases celebrating the upcoming holiday, which falls on January 22 this year. Footwear brands like Nike and New Balance have been rolling out new sneakers for the Lunar New Year, while Studio Ghibli recently launched a homeware collection dedicated to the holiday. In luxury fashion, Valentino, Loewe, Acne Studios and Gucci are just a few names that have launched special campaigns this season.

Take a closer look at the lingerie set above. You can head over to Fleur du Mal’s website to shop the pieces priced at $170 USD for the bra and $82 USD for the V-String.