A Look Into Qatari Label, 1309 Studios
The female owned and led brand celebrates creativity and freedom.
1309 Studios is a Qatar-based ready-to-wear label, presenting collections inspired by and in celebration of women. From its start in 2015, the brand grounds itself in a “contemporary bohemian” aesthetic.
At the heart of 1309 Studios is a minimal and feminine aesthetic, merging seasonal trends along with a design perspective informed by the brand’s Qatari roots. Clean silhouettes, bold colors and decorative prints are hallmarks of the brand which are created in collaboration with artists with the aim to create a “work of art” with each collection. Drawing inspiration from art, nature and global culture, 1309 Studios combines designs that embody fluidity and elegance with a contemporary edge to celebrate the multi-faceted and versatile nature of women.
1309 Studios introduces its latest collection “Eternal Unfolding” which reflects on the brand’s evolution and growth. The range is the label’s first time introducing a complete selection of abayas and ready-to-wear pieces. The collection focuses on representing modern-day women while including matching sets in free-flowing fabrics and styles to mix and match pieces to wear under the abaya.
As part of the evolution, a new embroidery technique was introduced in this collection to further play with the swirls, a design that was previously experimented with in earlier collections. Inspired by nature, the pieces draw together color tones of warm earth and blue hues. “We found new possibilities to think out of the ordinary in terms of fabric and cuts, which we are known for. With the choice of using vivid colors and traditional embroidery, we struck a balance between boldness and simplicity,” explains Al Subaey.
The 1309 Studios designs celebrate the creativity and freedom that come from digital expression, but also offer a take on natural and handmade themes which also champion a sense of luxury and extreme quality.
The “Eternal Unfolding” collection is now available on the 1309 Studios website.