Self-Portrait Debuts SS23 Campaign Starring Gigi Hadid
Shot by Tyrone Lebon.
London-based label Self-Portrait has debuted its newest campaign for the Spring/Summer 2023 season featuring Gigi Hadid.
The visuals, shot by Tyrone Lebon in New York City, reflect creative director Han Chong’s focus on individuality and confidence. Hadid is spotted throughout the Big Apple, wearing highlight pieces from the label’s latest collection. The star is seen in an embellished chain mesh dress with encrusted straps, as well as a sparkly cardigan and skirt set in green. Hadid additionally dons a pink body-hugging dress and a cropped tweed top paired with a maxi-length skirt.
Han Chong said in a press release, “For this new season’s campaign, we wanted to give the collection a rawness and sensuality. Together, Tyrone and Gigi brought this attitude to life through a series of videos and images shot on a parking lot in New York, the result is honest, natural, feminine and magical.”
The campaign arrives after Hadid and Self-Portrait’s first partnership for the Fall/Winter 2022 season which also saw the model on the streets of New York.
Scroll through the gallery above to see the SS23 campaign. The collection is now available on Self-Portrait’s website and in stores globally.
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