Champion Women in Sport With TOMME's New London Lions Bag
Debuted by Stefflon Don at her halftime show.
TOMME is back with a new basketball bag, this time teaming up with East London basketball team, the London Lions.
Ever inspired by the intersection between sports and streetwear, TOMME’s new iteration continues to break boundaries within typically male-dominated spaces by reworking sports balls into unisex collector’s items.
To celebrate the launch of TOMME’s new design, the inclusive accessories label tapped Stefflon Don to debut the creation at her halftime show, which took place at the recent London Lions game. The new basketball also features in TOMME’s latest campaign, “The World We Create,” which stars plays from the Lions in a bid to champion “the notion of women becoming big players across sport and streetwear.”
“London and Basketball have had major creative influences on me throughout my life. They are intense and alive. I want to make people feel strong and confident when they wear a TOMME piece, so when creating these bags I drew from the grittiness and determination that I get from the LIONS and LONDON itself,” says TOMME’s founder, Kelly Gunner.
Take a look at the new campaign above, and head to TOMME’s website to purchase the new creation.
In other collaboration news, Justin Timberlake stars in the new Louis Vuitton x Yayoi Kusama campaign.
