Gigi Hadid Helps Miu Miu Unveil the Arcadie Bag
Joining the Wander.
Miu Miu has tapped supermodel Gigi Hadid to introduce its newest design — the Arcadie Bag.
Inspired by a mythical island in Ancient Greece, the latest handbag makes its mark with a deeply textural facade, delivering a woven exterior in a myriad of pigmented shades from a crisp, stark white to a vibrant red. Legendary photographer Steven Meisel looks to American artist Margaret Keane to guide the narrative of the campaign, capturing Hadid as the campaign’s emotive and pensive heroine.
The mother of one dons a platinum blonde mullet, juxtaposing painterly, doll-like backgrounds, while tenderly grasping the brand’s new handbag. The campaign also features the already iconic Wander silhouette, offering a round, crescent option.
Ranging in price from $2,400 USD to $3,300 USD, the Wander and Arcadie bag are available on Miu Miu’s online store. Take a closer look in the gallery above and watch the campaign video below.
