Jacquemus Brings Quiet Luxury to Italy With Portofino Pop-Up
And there’s plenty more where that came from…
Jacquemus just announced the opening of its new temporary boutique in Portofino, Italy — alongside launching its third capsule collection.
An ode to the French Riviera, the new collection aims to represent Jacquemus’ brand aesthetic, merging a sunny color palette with body-skimming silhouettes. Comprising menswear and womenswear designs across ready-to-wear and accessories, the collection features store exclusives which arrive in natural earth tones and pale yellows, to complement its new Italian location.
Designed in collaboration with MODES, an omnichannel retail platform which specializes in launching boutiques in style capitals and resort destinations, the new pop-up location aims to bring some of Jacquemus’ most-desired new styles to the globe, as it plans a string of temporary, beach-inspired stores to Europe this summer. The pop-up was announced by Jacquemus on Instagram, alongside teasing a new French location — so watch this space.
Jacquemus’ new Portofino pop-up is available to visit from now until October 16 2023.
Jacquemus Portofino
Via Calata Marconi, 45
16034 Portofino GE,
Italy
In other news, creative director Gabriela Hearst is rumored to exit Chloe.
