Get Your SKIMS Swim Fix in London This Summer
At the brand’s first-ever London pop-up.
SKIMS has officially gone global and this time, the Kim Kardashian-founded shapewear label is bringing its ever-popular swim shop to the streets of London.
Designed in partnership with the brand’s long-term collaborator, Willo Perron of Perron-Roettinger, the new space aims to replicate a Los Angeles poolside oasis, complete with diving boards, palm tree sculptures and a custom selection of SKIMS ice cream treats, created by dessert connoisseurs Chin Chin Labs.
Comprising the brand’s best-selling swimwear styles, the new space will feature a wide range of SKIMS Swim silhouettes in varying cuts and coverage levels, arriving in hues of bubblegum pink, gunmetal and beige. The new London pop-up follows the launch of the SKIMS summer pop-up in New York, as the brand continues to expand across the UK and Europe — with standalone stores set to open in the next few years.
Take a look at what’s on offer above, and head to the SKIMS website to find out more.
In related news, ADANOLA dropped the second iteration of its Resort Sport collection.
