Blumarine x Heaven by Marc Jacobs Go Back to High School
You can sit with us.
Blumarine and Heaven by Marc Jacobs are delivering the collaboration of the summer as the It girl-approved brands are coming together to present a special capsule.
Naturally inspired by an unabashedly girl Y2K aesthetic, the collection is captured by none other than Petra Collins and styled by Lotta Volkova, using a high school as the backdrop, evoking an authentic youthful energy. “In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us,” Ava Nirui, Heaven by Marc Jacobs’ creative director shares.
Bursting with pops of bubblegum pink and teeming with uber-cool denim, the collection is comprised of 11 pieces, featuring pink camo mini-skirts, matching handbags and lace-trimmed camis Regina George would be jealous of. Cardigans complete with furry cuffs join generously cropped and distressed jean jackets lending the wearer a heavy dose of cool girl confidence.
“I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way,” Nicola Brognano, Blumarine Creative Director adds.
Take a look at Blumarine by Marc Jacobs in the gallery above. With prices ranging from $95 — $350 USD, the collection is available to shop on both Blumarine and Heaven by Marc Jacobs’ online store.
