Naturally inspired by an unabashedly girl Y2K aesthetic, the collection is captured by none other than Petra Collins and styled by Lotta Volkova, using a high school as the backdrop, evoking an authentic youthful energy. “In my teen and college years, I fell in love with the Blumarine brand and aesthetic — it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women and I felt instantly moved by these images. There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us,” Ava Nirui, Heaven by Marc Jacobs’ creative director shares.
Bursting with pops of bubblegum pink and teeming with uber-cool denim, the collection is comprised of 11 pieces, featuring pink camo mini-skirts, matching handbags and lace-trimmed camis Regina George would be jealous of. Cardigans complete with furry cuffs join generously cropped and distressed jean jackets lending the wearer a heavy dose of cool girl confidence.
“I was thrilled to have the opportunity to work on this project and had a lot of fun creating this special collection that merges Blumarine and Heaven by Marc Jacobs identities. Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way,” Nicola Brognano, Blumarine Creative Director adds.