Byredo Has Expanded Its Luxury to Williamsburg, Brooklyn
Following on from its Manhattan flagship.
Luxury lifestyle brand Byredo has set its eyes on Brooklyn, opening a second location in Williamsburg.
“Each area of New York has its own distinctive aesthetic, crossing over from Manhattan to Brooklyn; we wanted to showcase a different facet of Byredo so that the Williamsburg store can enter into dialogue with this unique locale.” Ben Gorham, Founder and Creative Director of Byredo. The new location is parked next to the new Chanel boutique and rubs shoulders with Glossier Brooklyn, fitting in beautifully with the eclectic energy of the neighborhood.
Byredo Williamsburg is a node to Gorham’s affinity for classic woodwork and his childhood experience of growing up around the lush forests in Canada and Sweden. Pinewood panels segment the space, centered around a raw stone sink, aluminum-framed vitrines, and cabinets that showcase Byredo’s timeless universe. In a hidden alcove behind the opening, this nook encourages customers to interact with the products, providing an intimate experience with the brand’s diverse offerings.
The new location is now open and will carry the full range of Byredo’s cult-loved products, with same-day delivery service also available.
