Move Over Ladies, Men Might be Entering Their OnlyFans Era
Despite research that the platform is not an effective means to get rich, men are now trying their hand at NSFW content.
OnlyFans was at its height in 2020 with the rise of the pandemic. IT offered a supplemental income, or in some cases, the entirety of income for women suffering from the pay wage gap and pandemic job loss. According to the Subscription Sex Sells portion of the Youth Trends Report, “78% joined OnlyFans as a direct result of the increase to the cost of living.” 62% of respondents admitted “creating content for OnlyFans is a way for them achieve financial freedom,” as well.
However, the study also found that Gen Z men were “twice as likely to create OnlyFans content,” than women. The report reads: ”Men are leading the OnlyFans revolution so much so, they consume OnlyFans content almost as much as women consume Twitch content.” For context, 12% of men consume OnlyFans whilst 14% of women consume Twitch” content.
It’s important to note that the alleged resurgence of OnlyFans comes with qualms of its own. “Creators should be realistic with what is achievable financially through joining platforms like OnlyFans,” Ruby Soave, head of influencer marketing at StudentBeans shared. “Whilst it’s not difficult to find streams of success stories, you’ll often see a correlation between the highest earners and those who already had a pre-existing social media presence” such as celebrities we’ll refrain from naming. “It can be extremely difficult to match their levels of financial success from OnlyFans without that pre-existing following to support you on the platform,” they closed.