Fashion

White Fashion Fair Unites Humans and Nature With "The Instinct Factor"

Conceived by Massimiliano Bizzi and captured by Iranian photographer Arash Radpour.

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White Fashion Fair Unites Humans and Nature With "The Instinct Factor"

Conceived by Massimiliano Bizzi and captured by Iranian photographer Arash Radpour.

Celebrating women’s international impact on fashion, WHITE is returning to Milan for its annual fashion fair, showcasing the best womenswear has to offer.

To mark its upcoming fair this September during Milan Fashion Week, Massimiliano Bizzi, Founder and Artistic Director of the international show dedicated to women’s fashion, has teamed up with Iranian photographer Arash Radpour to launch “The Instinct Factor.” Radpour also created the thought-provoking “Facing the New” project in February 2023, showcasing a completed map of the human genome, overlaid on portraits of people, portraying the simultaneous complexity and similarity of human life.

“The Instinct Factor” explores the very essence of what drives human action, pointing to a universal, unspoken language we all share.

WHITE takes place from September 22 — 25. Take a look at the campaign in the gallery above.

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