London-Based Label Jehucal Drops New Womenswear Collection
In partnership with Chivas Regal.
Marking the duo’s second partnership, Jehucal’s new collection consists of a two-piece set, a selection of baby tees and a brand-new shoulder bag silhouette. The set comprises a low rise mini skirt and matching jacket set, crafted from soft corduroy and complete with embroidered logos and bold leather patches.
The new shoulder bag follows Jehucal’s extensive range of tongue-in-cheek accessories, including the signature Mirrors bag, and boasts a smaller, more sleek design in the brand’s usual black and white branding. It’s not the first time Jehucal has ventured into womenswear, following previous releases like its logo tank tops and cropped jackets, but the formal release of womenswear seemingly marks a shift into a growing market for the rising brand.
“The journey, from crafting tees to curating the very essence of Jehucal’s aesthetic, has been a testament to the power of persistence and creativity. As we proudly introduce our women’s collection in 2023, in partnership with Chivas Regal, we celebrate pushing boundaries and embracing innovation. This collaboration not only reflects Jehucal’s dedication but also Chivas Regal’s commitment to redefining its image, resonating with a broader audience,” explains Jehucal founder Emay Enemokwu in a press release.
Take a look at the new Jehucal x Chivas Regal womenswear collection above, and head to the brand’s website from August 20 to purchase.