Helmut Lang Wants You To Read Between the Lines for SS24
Marking Peter Do’s debut.
Helmut Lang is embracing its bibliophilic side with a text-heavy Spring/Summer 2024 collection as creative director Peter Do makes his introduction as its new head, paying homage to his own connection with New York.
Where
Skylight at Essex Crossing.
Who
The Idol‘s Moses Sumney was in attendance, alongside TikTokers Alex Consani and Pierce Abernathy, the latter of which is rumored to be Troye Sivan‘s celebrity crush.
Saw
While the collection was largely filled with neutral tones of white, black and the occasional sage tone, splashes of cab city yellow, mustard and fuchsia enlivened the assortment of garments. Graphic T-shirts were decorated with excerpts from the poem that was played throughout the show, infusing the presentation with moments of philosophic pondering.
Touch
Lightweight cotton and jersey material join hardened, acid-washed denim and leather, nodding to New York’s own melange of textiles.
Hear
The show’s auditory accompaniment recreated the city’s orchestra of sounds, capturing a the noises of subway door closing and a street performer, alongside an emotional poem. A beat drop jolted attendees awake until it eventually moved to an instrumental beat with models mimicking passerbys and walking in different directions.
Taste
Helmut Lang’s SS24 collection elevated a typical utilitarian wardrobe, matching sharp lines and clean shapes with uber-saturated colors, evocative prints and sculptural silhouettes, evoking the spirit of a city go-er who still wants to stand out amongst the noise.
