Fashion

Louis Vuitton's New SS25 Pre-Collection Is for the Dog LVers

Cute canines continue to take over new season campaigns.

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Louis Vuitton's New SS25 Pre-Collection Is for the Dog LVers

Cute canines continue to take over new season campaigns.

Dogs as campaign stars is a concept that’s staying put for the foreseeable future, evidenced by the latest drop from Pharrell WilliamsLouis Vuitton. The new Spring/Summer 2025 men’s pre-collection celebrates our furry friends, exploring the “cosmopolitan culture of dogs and the humans that walk them.”

Looking at the wardrobe attached to this symbiotic relationship, the collection campaign aims to outfit its wearer through dog-lover activities like daily walks and days spent at the park. Featuring new iterations of the House’s classic Keepall Bags and Outdoor Backpacks, the collection also includes monogrammed leather dog bowls, pooch bags, dog leads and wearable wallets.

Alongside classic dog accessories, the collection includes plush ready-to-wear pieces like the Quilted Denim Jacket, Hooded Shearling Blouson and Cotton-Silk Blend Trench Coat — perfect for park life.

Take a look at the new SS25 pre-collection campaign above and head to the LV website to pre-order.

In other news, Amina Muaddi brings the muscle for FW24.

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